The Importance of Effective Product Portfolio Management

Product portfolio management is the process of strategically managing an organization’s collection of products or services to meet business goals by analyzing and balancing the company’s product mix.

Effective product portfolio management can help companies identify and prioritize their most profitable products, streamline their operations, and improve their overall efficiency and profitability.

This can reduce the risk of product obsolescence, maintain a competitive edge, and adapt to changes in the market. 

This article will cover how to analyze and optimize a product portfolio to achieve sustainable growth in a dynamic business environment using Scientrix.