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Find everything you need to become a master at adaptive strategy, goal alignment and agile execution.

Measure What Matters: How Google, Bono and the Gates Foundation Rock the World with OKRs

by John Doerr

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.Read more

High Output Management

by Andrew S. Grove

The former CEO of Intel shares his perspective on how to build and run a company. It is a practical handbook for navigating real-life business scenarios. Andy Grove is considered the author of the OKR approach. Read more

Radical Focus: Achieving Your Most Important Goals with OKRs

by Christina Wodtke

Radical Focus tackles the OKR movement and better goal setting through the powerful story of Hanna and Jack’s struggling tea startup. When the two receive an ultimatum from their only investor, they must learn how to employ Objectives and Key Results (OKRs) with radical focus to get the right things done. Read more

How to Measure Anything: Finding the Value of “Intangibles” in Business

by Douglas W. Hubbard

Learn why most organization have trouble setting measurable Key Results. Douglas Hubbard provides an easy to understand explanation on how to measure anything and how to make profitable business decisions. Read more

Good Objective, Bad Objective

by Dan Pupuis

Writing a good objective is hard. It requires capturing a huge amount of knowledge and context into a short phrase. Getting it wrong causes confusion, at best. At worst it can lead to projects going off track, unnecessary work, and important things being dropped. Read more

Are You Doing OKRs Right?

by Braden Kowitz

I recently caught up with a ex-colleague of mine, Ken Norton. I’ve always admired Ken and I’ve learned a ton from him over the years. In this interview, we go deep on one of Ken’s area of expertise: How to set great OKRs (Objectives and Key Results) for your team. Read more

The Beginner’s Guide to OKR

by Felipe Castro

A really good resource to get a thorough introduction to OKRs. Explore the benefits of using OKRs, implementation success criteria, how to create alignment, tracking results and much more. Read more

Set Goals with OKRs

By re:Work

Studies have shown that committing to a goal can help improve employee performance. But more specifically, research reveals that setting challenging and specific goals can further enhance employee engagement in attaining those goals. Read more

Objectives and Key Results (OKRs) Whitepaper

By Ben Lamorte

A series of white papers to share best practices, templates, and steps for implementing OKRs. Drawing from experience coaching hundreds of managers, this first white paper is an introduction to OKRs and summarizes steps to follow when first deploying OKRs. Read more